![]() ![]() ![]() You can see below that this dental client has call tracking implemented for each one of his clinics, so we know exactly which clinic is getting the most out of our AdWords campaign which is especially important when bidding on broader keywords like or. Typically, any service-based industry will always have more phone calls than inquiry forms filled out. In reality, I could have been damaging those campaigns without even knowing. Shamefully, back in the day I would often optimize campaigns on user metrics which as it was the best indication I had (combined with contact form tracking). Bouncing or finding what they need immediately, calling the client up and then closing their browser. In reality, you have no idea if someone is actually consuming content or finding it difficult to get what they want. Those metrics do nothing for your client's balance sheet and they do nothing to prove that the campaign is successful. With the right tracking in place, I almost never look at data like pages per session, time on site, or bounce rate these days. If we are unable to prove that we’re driving business at a reasonable cost per lead, they would be crazy to not consider cutting us loose. You can show exactly which medium (SEO, AdWords, Facebook, etc.) is getting the conversions too which is super important when your client has you battling it out with another provider.īut most of all, it’s important for the client to know which avenue is working for them each time they throw money down that seemingly dark marketing hole.īusinesses are understandably looking at all of their costs with a magnifying glass. The call tracking reports are beautiful with nice, chunky conversion rates and the cost per conversion looks like something you would actually be happy to pay for a genuine business lead. The few campaigns that I do actually have call tracking installed on are an absolute breeze to justify their monthly spending. Why Andrew Loves Call Tracking Software 1. So here I am clearly producing a decent campaign and because all I have is contact form tracking, this is all I can prove. So I call him up a few days into the campaignĪndrew: 'Just wanted to see if you have seen an increase in calls?'Ĭlient: 'Yeah, there’s definitely been an increase in calls and they’re all coming from the right areas we talked about but I don’t know if that’s really from the AdWords, or people just looking for me directly or maybe even my SEO?'Īndrew: 'Are you asking your customers how they found you?'Ĭlient: 'Yeah I ask ‘em, they tell me the website, but I don’t really want to pester my customers askin’ them like what they searched for and which thingy they clicked' While he understood that call tracking could be useful… he thought it would be something to think about when we start running the SEO and Facebook Ads later down the track.Īt least he’ll understand that any leads he gets for the time being are from AdWords – right? I pitched call tracking not too long ago to a bathroom renovation client. Here Is the Scenario, as Presented by Andrew: Why Your Agency Needs To Start Call Tracking for Your ClientĪndrew Doyle SEO & Adwords Specialist at Doyle Digital helped us with a perfect scenario of why you need call tracking and how to convince your client. Read on to learn more about the benefits of using the call tracking software in your business and our top recommendations for the best call tracking apps out there. There are many lead tracking tools out there, but one lesser-known method is using call tracking software to monitor your client’s phone calls. Phone calls, after all, are notoriously high-intent actions. Keeping track of your client's leads is important.
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